I need to say that what the men and women of the Impossible Project are doing is without peer, and is a truly fantastic endeavor. Seriously, if you spend some time checking out their site you can’t help but respect how hard they are working on keeping a truly special part of the photographic experience alive. Having heard a lot about this film it was with pleasure that I purchased 4 packs of their new color film at the classic camera fair in Shinjuku two weeks ago at a booth owned by SX-70 Forever, an instant camera and film boutique near Tokyo.
The booth was constantly surrounded by twenty-somethings checking out the photo albums full of sample pictures and purchasing imported Impossible film. It looked enough to me that if done right, the Impossible people ought to do ok in the Japan market.
As great as it was to be able to load my polaroid camera with a fresh new pack of film, I was in no way expecting results which would equal true Polaroid Film quality. In this way I wasn’t disappointed at all when I shot it for the first time this afternoon.
Here is a straight scan of a shot taken at a festival in Kitasenju today:

Some photoshopping resulted in this:

I did get one portrait to come out fairly well- I was shooting with a Polaroid 690 and had it set to it’s brightest setting, with a flash at 4 feet away in bright sunlight. Maybe this was the wrong camera to use since it was calibrated to handle 600 Integral film.
As is suggested I quickly put each exposed image into a bag away from light for several minutes. I’ve still got about two dozen shots left. (And about 10 or 15 unopened packs of Fujifilm Cheki shots in my fridge.)
I knew it wasn’t going to be Polaroid film. This is a fact that the folks with the Impossible Project are quite clear on. The images continued to develop over several hours after exposure which was ok.
So all that I’m going to say is this- if they can figure out how to bump up their contrast, they’ll really be on to something. It’s probably too much to want a molecule for molecule remake of 600 or SX-70 film so what is available at this point is something close to almost good enough. Almost. The best thing to be done is to buy a pack or two and see for yourself how well you like it.








