lined up just right
The McDonalds ads for the shrimp Ebi filet have been all around recently, for a while actually, but it was just yesterday I noticed something about one of their posters. The graphic designer cleverly lined up the burger bun with the model bun and so they make the same sort of shape together. The “hippu” line continues on from her waist to where she seems to be sitting.
I took a women studies class my last semester at UNL and we had to watch this agonizingly paranoid video of some speaker at a lecture about women’s representations in modern advertising. The speaker no doubt was probably also one of those people upset with Nike about one of their commercials, because images are the same as Real Things. However the implications in the arrangement of a food item and the anatomy of a model (whose last name is Ebi-something) are interesting and probably intentional, be it for the sake of design or to capitalize on some hidden desires.
Then again there was a slight mis-alignment in another poster I saw later that day. But(t) you get the point, in the end.
At a KFC in Ueno I saw this photograph decorating a wall, and again depending on your mindset, the implications or message here could be whatever you want to imagine.




interesting stuff, thanks for the post
Comment by brett — 1/18/2006 @ 1:30 pm
well, you know something interesting? i was never fortunate enough to have a mammy in my family’s kitchen that could cook up those special pancakes and syrup like back in the good old days of the south. so that’s why my mom would go to ideal grocery store,and pick up a big bottle of that aunt jemima syrup, and a box of her pancake mix. hmmmm thats real good.
Comment by kevin — 1/18/2006 @ 2:31 pm
Wow, that KFC poster is righteous.
Comment by joe — 1/19/2006 @ 7:35 am
Her name is Yuri “EBI”hara
http://ebipuri.com/
Comment by Daisuke MITSUHASHI — 1/19/2006 @ 10:38 pm